MOEMORE received the Brand Awareness 2025 award for developing the canned fish category in Uzbekistan
MOEMORE received the Brand Awareness 2025 award for expanding its canned fish assortment, strengthening its position in the canned tuna category and increasing brand awareness in the Uzbekistan market.
For Balton Trading Asia, this award became a confirmation of its systematic work in developing partner brands, promoting quality products and building sustainable demand across FMCG categories.
MOEMORE assortment development in 2025
In 2025, MOEMORE expanded its product line with new SKUs, including sprats and a salmon range. This helped the brand strengthen its presence in the canned fish category and offer consumers more solutions for their everyday diet.
The assortment expansion became an important step in category development. Today, canned fish is increasingly perceived by consumers as a convenient everyday product: for salads, sandwiches, quick snacks, homemade meals and balanced nutrition.
MOEMORE and the development of the canned fish category
MOEMORE’s development is particularly important for the Uzbekistan market. Canned fish is gradually moving beyond the traditional image of a “backup product” and becoming part of the everyday grocery basket.
MOEMORE tuna, salmon and other products help consumers quickly prepare a nutritious meal at home, take a convenient snack with them or add more protein to their diet. This format is especially relevant for a modern audience that values simplicity, benefits and time saving.
Growth of MOEMORE brand awareness
One of the key achievements of 2025 was the growth of brand awareness. MOEMORE strengthened its position in the canned tuna category and demonstrated positive sales dynamics in key segments.
For the FMCG market, brand awareness is one of the key indicators of sustainable development. Consumers increasingly choose familiar products associated with quality, affordability and clear consumption occasions.
The Brand Awareness 2025 award confirms that MOEMORE is consistently strengthening its position in the Uzbekistan market and developing the canned fish category through assortment, quality and consumer trust.
MOEMORE is among the brands developing the culture of canned fish consumption in Uzbekistan
MOEMORE received the Brand Awards International 2026 award for expanding its canned fish assortment and strengthening its position in the canned tuna category.
In 2025, MOEMORE expanded its product line with new SKUs, sprats and salmon. This helped the brand strengthen its presence in the canned fish category.
MOEMORE also increased its awareness, achieved a Top of Mind position in the canned tuna category and showed sales growth in key segments.
The award became a confirmation that the brand is consistently strengthening its place in the market and building broader interest in the canned fish category in Uzbekistan.