From 4 to 9 September, the BTA Trade Marketing team held a series of tastings for Borges, ITLV and Lurpak across five PKA retail locations in the Fergana Valley. Dedicated branded zones were set up for each brand, allowing shoppers to discover the products, sample them and learn more about...
Digital transformation is changing not only the way products are sold, but their entire journey — from manufacturers and importers to warehouses, retail outlets and, ultimately, consumers. In Uzbekistan, digital labelling has become one of the key tools driving this transformation. For Balton Trading Asia, handling digitally labelled products is already...
Efficiency in logistics is not limited to delivery speed. It also involves order accuracy, product integrity, responsible use of resources and the ability to respond quickly to deviations. International standards help transform these requirements into a clear system of daily operations. For example, when storage conditions are clearly defined for each...
Balton has expanded its portfolio with wet cat food from Everybite, Smart Choice and Good Guide. Each brand offers a distinct approach to pet nutrition — from balanced everyday meals to specialised formulas for sterilised cats. Wet food has a texture cats find appealing, helps add variety to their diet and...
Balton Trading Asia continues to strengthen its position as one of Uzbekistan’s leading FMCG distributors by expanding its portfolio of international brands. The company’s new partner is Diarsi Global LLC, representing R.O.C.S., a well-known brand of oral care products.
On June 10, Anaplan Day 2026 took place in Almaty — the first Anaplan event in Central Asia. As part of the event, Balton Trading Asia received an award for its contribution to the development and promotion of Anaplan in the region. This award is an important recognition of the...
In Uzbekistan, football has always been more than just a game. It is the emotion of neighborhood matches, family gatherings around the screen, conversations after the final whistle and a sense of pride that unites millions of fans. Today, the Uzbekistan national football team is experiencing one of the most important...
HARIBO received the Brand Awareness 2025 award for developing the chewy sweets category, strengthening the position of a global brand and building sustainable consumer demand in Uzbekistan. For Balton Trading Asia, this award became a confirmation of its systematic work in developing partner brands, promoting quality products and strengthening the presence...
MOEMORE received the Brand Awareness 2025 award for expanding its canned fish assortment, strengthening its position in the canned tuna category and increasing brand awareness in the Uzbekistan market. For Balton Trading Asia, this award became a confirmation of its systematic work in developing partner brands, promoting quality products and building...
Home is where everyday care begins — care for yourself, your family, health and comfort. That is why home care products have become an important part of daily consumer choice, alongside personal hygiene, grooming and family care products.
