News

How International Quality Standards Improve Logistics Efficiency

Efficiency in logistics is not limited to delivery speed. It also involves order accuracy, product integrity, responsible use of resources and the ability to respond quickly to deviations. International standards help transform these requirements into a clear system of daily operations. For example, when storage conditions are clearly defined for each...

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New wet cat food: care in every serving

Balton has expanded its portfolio with wet cat food from Everybite, Smart Choice and Good Guide. Each brand offers a distinct approach to pet nutrition — from balanced everyday meals to specialised formulas for sterilised cats. Wet food has a texture cats find appealing, helps add variety to their diet and...

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Balton Trading Asia Expands Its Non-Food Portfolio: R.O.C.S. Is Now in Uzbekistan

Balton Trading Asia continues to strengthen its position as one of Uzbekistan’s leading FMCG distributors by expanding its portfolio of international brands. The company’s new partner is Diarsi Global LLC, representing R.O.C.S., a well-known brand of oral care products.

R.O.C.S. — Modern Solutions for Daily Oral Care

R.O.C.S. is...

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White Wolf Bek: the mascot of a historic football moment presented by Balton Trading Asia

In Uzbekistan, football has always been more than just a game. It is the emotion of neighborhood matches, family gatherings around the screen, conversations after the final whistle and a sense of pride that unites millions of fans. Today, the Uzbekistan national football team is experiencing one of the most important...

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HARIBO received the Brand Awareness 2025 award for developing the chewy sweets category in Uzbekistan

HARIBO received the Brand Awareness 2025 award for developing the chewy sweets category, strengthening the position of a global brand and building sustainable consumer demand in Uzbekistan. For Balton Trading Asia, this award became a confirmation of its systematic work in developing partner brands, promoting quality products and strengthening the presence...

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MOEMORE received the Brand Awareness 2025 award for developing the canned fish category in Uzbekistan

MOEMORE received the Brand Awareness 2025 award for expanding its canned fish assortment, strengthening its position in the canned tuna category and increasing brand awareness in the Uzbekistan market. For Balton Trading Asia, this award became a confirmation of its systematic work in developing partner brands, promoting quality products and building...

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Synergetic joins the Balton Trading Asia portfolio: home care as a natural extension of family care

Home is where everyday care begins — care for yourself, your family, health and comfort. That is why home care products have become an important part of daily consumer choice, alongside personal hygiene, grooming and family care products.

NON-FOOD in Balton Trading's portfolio

Balton Trading Asia has already built a...

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HARIBO Sampling: Small Treats, Big Brand Impact

HARIBO is a brand that naturally brings a smile. But for this emotion to become closer to consumers, live interaction matters: tasting the product, seeing the bright packaging, and experiencing a positive moment right here and now. That is why HARIBO sampling has become an important part of brand promotion. We organize...

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New Impra products: Ceylon tea in a new format

Balton Trading Asia presents new products from the Impra brand: Finest Selection, English Breakfast and Premium Selection. These are black Ceylon teas for those who appreciate a rich taste, expressive aroma and attractive packaging that stands out on the shelf. Impra Finest Selection is an exclusive blend of selected tea varieties in...

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