HARIBO received the Brand Awareness 2025 award for developing the chewy sweets category in Uzbekistan

HARIBO received the Brand Awareness 2025 award for developing the chewy sweets category, strengthening the position of a global brand and building sustainable consumer demand in Uzbekistan.

For Balton Trading Asia, this award became a confirmation of its systematic work in developing partner brands, promoting quality products and strengthening the presence of international FMCG brands in the local market.

HARIBO and the development of the chewy sweets category

In 2025, HARIBO strengthened its position as one of the notable brands in the chewy sweets category in Uzbekistan. The brand continued to expand its market presence, increase awareness and build an emotional connection with consumers of different ages.

The chewy sweets category is developing through products that combine taste, quality, convenient formats and clear consumption occasions. HARIBO holds a special place in this category thanks to its recognizable style, wide product range and stable consumer trust.

HARIBO brand awareness

HARIBO is an international brand associated with joy, bright flavors and quality. Its products are familiar and accessible to a wide audience: children, teenagers, adults and families.

Strong brand awareness helps HARIBO maintain a solid position on the shelf and remain relevant across different purchase occasions: family consumption, gifts, small snacks and impulse choices.

Quality, safety and halal certification

For the Uzbekistan market, trust in a product is especially important. Consumers are paying increasing attention to ingredients, product origin, safety and supporting certifications. In the sweets category, this is particularly relevant because such products are often bought for children and the whole family.

HARIBO products have international certifications confirming the food safety management system, as well as halal certification for a number of products. This strengthens trust in the brand and brings it closer to the expectations of the local market.

For Uzbekistan, the availability of halal certificates is an important factor in consumer choice. It helps consumers feel confident about the product and supports HARIBO’s reputation as an international brand that takes into account the requirements of different markets.

Wide product range and consumer trust

One of the factors behind HARIBO’s growth is its wide product range. The variety of flavors, formats and packaging allows the brand to work with different consumption occasions and reach audiences of different ages.

For consumers, HARIBO is a familiar brand with clear quality and strong emotional value. For the Uzbekistan market, this combination is especially important: awareness, international reputation, confirmed quality and a wide assortment help build sustainable demand in the chewy sweets category.

The Brand Awareness 2025 award confirms HARIBO’s strong position in the Uzbekistan market. The brand continues to develop the category through awareness, quality, consumer trust and alignment with the expectations of the local market.