Tasting That Drives Distribution: How Borges and ITLV Build Brand Awareness in Uzbekistan
Last weekend, a live tasting event featured Borges and ITLV olive oils and olives — two globally recognized brands. For consumers, it was a chance to taste before buying. For us, as a distributor, it was a strategic tool that boosts both sales and brand recognition.
Tastings as a distribution tool: why it works
In today’s competitive shelf space, it’s not just price that matters — it’s direct customer experience. Tastings allow shoppers to connect emotionally with the product and increase conversion right in-store. It’s part of our integrated approach to distribution, where logistics, marketing, and merchandising work together.
Olive oil in focus: Borges and ITLV inspire trust
Borges and ITLV are trusted worldwide, but for local consumers, quality assurance is key. Live tastings help showcase flavor, aroma, and texture — especially important in the olive oil and olives category, where premium quality is defined by taste, not just packaging.
Driving sales through Engagement
From our observations, locations that host tastings see a multiple increase in same-day sales, with continued interest in the weeks that follow. It’s proof that investing in consumer experience pays off. People buy what they try — and love.
Why it matters for distributors: contact and feedback
For us as a distributor, tastings are more than just sampling:
• A channel for gathering consumer feedback
• A way to communicate brand values through live interaction
• A tool to strengthen brand presence in-store
Each tasting builds brand trust and reinforces our partners’ market positions.
Balton Trading Asia: engaged distribution in Uzbekistan
We’re building distribution in Uzbekistan on the foundation of strong brands, quality products, and on-site consumer engagement. This is how we move from simply selling to shaping long-term consumer loyalty.