For Balton Trading Asia, this award became a confirmation of its systematic work in developing partner brands, promoting quality products and strengthening the presence of international FMCG brands in the local market.

HARIBO and the development of the chewy sweets category

In 2025, HARIBO strengthened its position as one of the notable brands in the chewy sweets category in Uzbekistan. The brand continued to expand its market presence, increase awareness and build an emotional connection with consumers of different ages.

The chewy sweets category is developing through products that combine taste, quality, convenient formats and clear consumption occasions. HARIBO holds a special place in this category thanks to its recognizable style, wide product range and stable consumer trust.

HARIBO brand awareness

HARIBO is an international brand associated with joy, bright flavors and quality. Its products are familiar and accessible to a wide audience: children, teenagers, adults and families.

Strong brand awareness helps HARIBO maintain a solid position on the shelf and remain relevant across different purchase occasions: family consumption, gifts, small snacks and impulse choices.

Quality, safety and halal certification

For the Uzbekistan market, trust in a product is especially important. Consumers are paying increasing attention to ingredients, product origin, safety and supporting certifications. In the sweets category, this is particularly relevant because such products are often bought for children and the whole family.

HARIBO products have international certifications confirming the food safety management system, as well as halal certification for a number of products. This strengthens trust in the brand and brings it closer to the expectations of the local market.

For Uzbekistan, the availability of halal certificates is an important factor in consumer choice. It helps consumers feel confident about the product and supports HARIBO’s reputation as an international brand that takes into account the requirements of different markets.

Wide product range and consumer trust

One of the factors behind HARIBO’s growth is its wide product range. The variety of flavors, formats and packaging allows the brand to work with different consumption occasions and reach audiences of different ages.

For consumers, HARIBO is a familiar brand with clear quality and strong emotional value. For the Uzbekistan market, this combination is especially important: awareness, international reputation, confirmed quality and a wide assortment help build sustainable demand in the chewy sweets category.

The Brand Awareness 2025 award confirms HARIBO’s strong position in the Uzbekistan market. The brand continues to develop the category through awareness, quality, consumer trust and alignment with the expectations of the local market.

Сообщение HARIBO received the Brand Awareness 2025 award for developing the chewy sweets category in Uzbekistan появились сначала на Balton Trading Asia.

For Balton Trading Asia, this award became a confirmation of its systematic work in developing partner brands, promoting quality products and building sustainable demand across FMCG categories.

MOEMORE assortment development in 2025

In 2025, MOEMORE expanded its product line with new SKUs, including sprats and a salmon range. This helped the brand strengthen its presence in the canned fish category and offer consumers more solutions for their everyday diet.

The assortment expansion became an important step in category development. Today, canned fish is increasingly perceived by consumers as a convenient everyday product: for salads, sandwiches, quick snacks, homemade meals and balanced nutrition.

MOEMORE and the development of the canned fish category

MOEMORE’s development is particularly important for the Uzbekistan market. Canned fish is gradually moving beyond the traditional image of a “backup product” and becoming part of the everyday grocery basket.

MOEMORE tuna, salmon and other products help consumers quickly prepare a nutritious meal at home, take a convenient snack with them or add more protein to their diet. This format is especially relevant for a modern audience that values simplicity, benefits and time saving.

Growth of MOEMORE brand awareness

One of the key achievements of 2025 was the growth of brand awareness. MOEMORE strengthened its position in the canned tuna category and demonstrated positive sales dynamics in key segments.

For the FMCG market, brand awareness is one of the key indicators of sustainable development. Consumers increasingly choose familiar products associated with quality, affordability and clear consumption occasions.

The Brand Awareness 2025 award confirms that MOEMORE is consistently strengthening its position in the Uzbekistan market and developing the canned fish category through assortment, quality and consumer trust.

MOEMORE is among the brands developing the culture of canned fish consumption in Uzbekistan

MOEMORE received the Brand Awards International 2026 award for expanding its canned fish assortment and strengthening its position in the canned tuna category.

In 2025, MOEMORE expanded its product line with new SKUs, sprats and salmon. This helped the brand strengthen its presence in the canned fish category.

MOEMORE also increased its awareness, achieved a Top of Mind position in the canned tuna category and showed sales growth in key segments.

The award became a confirmation that the brand is consistently strengthening its place in the market and building broader interest in the canned fish category in Uzbekistan.

Сообщение MOEMORE received the Brand Awareness 2025 award for developing the canned fish category in Uzbekistan появились сначала на Balton Trading Asia.

NON-FOOD in Balton Trading’s portfolio

Balton Trading Asia has already built a strong non-food portfolio across personal care, hygiene and family care categories. The company’s portfolio includes oral care products, shaving systems, diapers and other daily essentials that support consumers in familiar everyday routines.

The addition of Synergetic strengthens this direction with a new focus: modern home care.

Synergetic is a brand of products for cleaning, laundry, dishwashing and home care. It responds to the needs of today’s consumers who look for efficiency, safety and a more conscious approach to everyday household choices. The brand is designed for people who want to keep their homes clean while choosing comfortable solutions for the whole family.

For Balton Trading Asia, Synergetic is a natural addition to its portfolio of daily essentials. While personal care focuses on the individual, home care focuses on the space where the family lives. This makes Synergetic a logical extension of Balton’s non-food direction and a valuable addition to the company’s offering for retail partners.

For retail, Synergetic creates new opportunities in the home care category — one of the most stable and demanded segments of everyday consumption. For consumers, it brings access to modern home care products that help make everyday life simpler, cleaner and more comfortable.

Balton Trading Asia continues to build a portfolio of brands that accompany consumers every day: at home, in the kitchen, in personal care, in family care and in creating a comfortable living environment.

Synergetic becomes part of this approach — a brand that brings more care, cleanliness and modern home solutions to the Balton portfolio.

Сообщение Synergetic joins the Balton Trading Asia portfolio: home care as a natural extension of family care появились сначала на Balton Trading Asia.

That is why HARIBO sampling has become an important part of brand promotion.

We organize sampling activities at supermarket openings, high-traffic retail locations, key public events, and special family-oriented dates — for example, June 1, International Children’s Day. These activations allow the brand to be present where its key audience is: families, children, young people, and shoppers looking for sweets that bring a good mood.

What does sampling bring to the brand?

1. Higher brand awareness
Consumers see the brand, try the product, and remember it through a positive emotion. HARIBO becomes part of a pleasant moment.

2. Stronger product trust
When shoppers taste the product on the spot, the purchase decision becomes easier — especially for those discovering the brand for the first time.

3. Sales support
Sampling works effectively near the shelf: consumers try the product and can immediately add it to their basket. This strengthens impulse purchases.

4. Emotional connection with the brand
HARIBO is about joy, childhood, family moments, and a light-hearted mood. Live activations communicate this feeling stronger than any banner.

5. Stronger retail presence
For supermarkets, such activities also create value: they generate extra traffic, make store openings more lively, and improve the customer experience.

HARIBO sampling shows that brand promotion is about real interaction with people. One small pack of gummies can become the first step toward awareness, loyalty, and future purchase.

HARIBO brings the emotion — and Balton Trading Asia helps deliver this emotion to consumers.

Сообщение HARIBO Sampling: Small Treats, Big Brand Impact появились сначала на Balton Trading Asia.

Сообщение New Impra products: Ceylon tea in a new format появились сначала на Balton Trading Asia.

Each set brings together products for daily care: comfortable shaving from Schick and skin care from NIVEA. This combination makes the sets universal — easy to choose, pleasant to give and practical to use every day.

The strength of two brands in one set

The collaboration between Schick and NIVEA combines two strong areas of expertise: quality shaving and skin care. For shoppers, this means a simple and clear solution — everything they need is already collected in one convenient format.

These sets work especially well in retail thanks to several factors:

Practical value. The set is suitable for different occasions and remains a useful gift.
Convenient format. It is easier for shoppers to make a decision when the product is already presented as a ready-made offer.
Brand recognition. Schick and NIVEA are trusted brands that stand out clearly on the shelf.
Category value. Gift sets help strengthen the personal care category and attract additional shopper attention.

The role of Balton Trading Asia

For Balton Trading Asia, it is important to offer the market products that respond to real consumer needs and help retail partners build a stronger shelf offer.

Schick × NIVEA gift sets are a good example of a solution that combines convenience, usefulness and the strength of well-known brands. This format helps shoppers choose a quality gift faster and supports partners in expanding their assortment with in-demand products.

Balton Trading Asia continues to develop a portfolio of solutions that bring international brands closer to consumers across the country and support the development of modern retail in Uzbekistan.

Сообщение Schick × NIVEA Gift Sets: a ready-to-buy solution for care and gifting появились сначала на Balton Trading Asia.

The core message of the presentation came through very clearly: Uzbekistan is currently in a phase of active growth, and for businesses today it is crucial to take the right position at the right time. Population growth, rising consumer demand, urbanization, and the expansion of the domestic market are creating a new environment in which logistics is becoming one of the key success factors. The presentation specifically highlighted that the country’s population has reached 38.24 million, annual growth remains at +1.8%, and GDP growth in 2025 reached 7.7%. All of this points to the market’s strong potential and long-term attractiveness.

At the same time, market growth is automatically raising the bar for infrastructure. The faster consumption develops, the greater the importance of managed logistics, a modern warehouse network, and precise regional coverage. The presentation also emphasized that Uzbekistan’s geography creates additional operational challenges: major demand zones are spread across Tashkent and the surrounding region, the Fergana Valley, and the southern and northern parts of the country. Such a structure requires a strong logistics architecture capable of operating systematically and reliably across the entire territory of the country.

Particular attention in the presentation was given to the infrastructure question. Today, the market already requires a larger volume of high-quality warehouse solutions and a more mature 3PL model. This is especially important for companies entering the market, scaling their sales, or seeking stronger control over their supply chain. The presentation showed that under these new conditions, the winners will be businesses that treat logistics as part of their commercial strategy from the very beginning, rather than as a support function.

One of the key blocks of the presentation focused on the choice of market-entry model. Different options were reviewed: working through a distributor, building one’s own infrastructure, and using a task-specific 3PL format. The latter approach was presented as the most flexible and practical solution for many companies looking to balance speed to market, operational control, and investment levels. This format makes it possible to combine first mile and last mile within one system and to build a local model that is better adapted to the specifics of the Uzbek market.

Against this backdrop, Balton Trading was presented as a company that already covers key 3PL scenarios for different business formats. The presentation showcased solutions for manufacturers, retail, marketplaces, QSR, and quick commerce. This breadth confirms that Balton Trading operates not only as a distributor, but also as a full-scale operational platform capable of supporting different growth models and different sales channels.

Participation in LOGFORUM gave Balton Trading another opportunity to underline its expertise in the issues that directly affect business resilience today: infrastructure, coverage, speed, scalability, and quality of execution. For the company, this was an important step in strengthening its professional positioning, and for the market, a clear signal that Uzbekistan already has a partner capable of supporting business growth on a systemic level.

Balton Trading continues to share practical expertise on key industry platforms and to reinforce its role as one of the strongest players in FMCG distribution and 3PL in Uzbekistan.

Сообщение Balton Trading at LOGFORUM: How to Catch the Growth Wave in Uzbekistan появились сначала на Balton Trading Asia.

Visitors will be able to explore the Balton Trading Asia stand located at Pavilion 5, V38, UzExpoCentre, where the company will be presented as a distributor of more than 60 international and local brands. As part of UzFood 2026, guests will also be able to visit the EcoNiva stand, a Russian dairy brand, located at Pavilion 3, G100-7, UzExpoCentre.

In addition, on April 1–2, the brands Pikanta and Baresto will be presented at a dedicated business venue in Azimut Grand Hotel Tashkent, in the Amir Temur conference hall, with the support of the Moscow Export Center. This is another important participation format that expands the presence of Balton Trading Asia’s partner brands within UzFood 2026.

Participation in several formats at once reflects the scale of Balton Trading Asia’s market presence and highlights the company’s role as a reliable partner in distribution and brand development. We invite partners, colleagues, and exhibition guests to visit our locations at UzFood 2026, discover the products, and support the Balton Trading Asia teams.

Сообщение Balton Trading Asia at UzFood 2026: three participation formats at one of the country’s key industry platforms появились сначала на Balton Trading Asia.

The joint campaign by Makfa and Dr. Bakers in the Korzinka Go service demonstrates how a simple promotional mechanic can be strengthened by the right context.

The campaign’s effectiveness is further enhanced by its alignment with the Ramadan Hayit period — an important cultural and seasonal moment in Uzbekistan. During this time, demand for homemade food and baked goods increases, and purchasing decisions become more intentional and emotional. In this context, even a small added value is perceived as care, allowing the brand to become part of holiday preparation and the family table.

Сообщение Makfa and Dr. Bakers in Korzinka Go: Seasonal Marketing for Ramadan Eid появились сначала на Balton Trading Asia.

“Storage and distribution of food products, including frozen and chilled products,” as well as pet food.

The certification confirms that BTA’s warehouse infrastructure complies with international food safety and quality management standards across the supply chain.

Quality Control at Every Stage of the Supply Chain

Product safety is ensured long before goods reach retail shelves. One of the most critical stages is storage and logistics.

This is especially important for chilled and frozen products — the most sensitive category, where strict temperature control and operational procedures are essential.

FSSC 22000 certification confirms that BTA’s processes meet international food safety management requirements.

What This Means for Partners

FSSC 22000 certification guarantees that:

• the cold chain is maintained without interruption;

• products are stored and transported under controlled conditions;

• risk management processes are formalized and regularly audited;

• warehouse infrastructure meets the expectations of international brands and retail chains.

For partners, this means greater confidence in supply stability and preservation of product quality throughout the distribution process.

BTA Infrastructure and Standards

The refrigerated and frozen warehouses at the “Risoviy” site operate within BTA’s unified operational system, which includes:

• standardized storage procedures;

• continuous temperature monitoring;

• internal and external audits;

• compliance control with international standards.

The certification strengthens Balton Trading Asia’s position as a professional distributor and 3PL operator capable of delivering high service levels in sensitive product categories.

Moving Forward

Obtaining FSSC 22000 certification is part of BTA’s systematic strategy to develop infrastructure, enhance operational maturity, and strengthen partner trust.

High-quality logistics creates a sustainable foundation for brand growth and market stability.

Balton Trading Asia continues to invest in processes that ensure safety, reliability, and efficiency at every stage of the supply chain.

Сообщение Balton Trading Asia Obtains FSSC 22000 Certification for Refrigerated and Frozen Warehouses появились сначала на Balton Trading Asia.