Synergetic joins the Balton Trading Asia portfolio: home care as a natural extension of family care

Home is where everyday care begins — care for yourself, your family, health and comfort. That is why home care products have become an important part of daily consumer choice, alongside personal hygiene, grooming and family care products.

NON-FOOD in Balton Trading’s portfolio

Balton Trading Asia has already built a strong non-food portfolio across personal care, hygiene and family care categories. The company’s portfolio includes oral care products, shaving systems, diapers and other daily essentials that support consumers in familiar everyday routines.

The addition of Synergetic strengthens this direction with a new focus: modern home care.

Synergetic is a brand of products for cleaning, laundry, dishwashing and home care. It responds to the needs of today’s consumers who look for efficiency, safety and a more conscious approach to everyday household choices. The brand is designed for people who want to keep their homes clean while choosing comfortable solutions for the whole family.

For Balton Trading Asia, Synergetic is a natural addition to its portfolio of daily essentials. While personal care focuses on the individual, home care focuses on the space where the family lives. This makes Synergetic a logical extension of Balton’s non-food direction and a valuable addition to the company’s offering for retail partners.

For retail, Synergetic creates new opportunities in the home care category — one of the most stable and demanded segments of everyday consumption. For consumers, it brings access to modern home care products that help make everyday life simpler, cleaner and more comfortable.

Balton Trading Asia continues to build a portfolio of brands that accompany consumers every day: at home, in the kitchen, in personal care, in family care and in creating a comfortable living environment.

Synergetic becomes part of this approach — a brand that brings more care, cleanliness and modern home solutions to the Balton portfolio.