Makfa and Dr. Bakers in Korzinka Go: Seasonal Marketing for Ramadan Eid

From March 17 to 31, customers who purchase Makfa 2 kg flour receive baking powder as a gift — a clear and convenient solution based on natural product usage. The “flour + baking powder” bundle removes extra steps in the shopping process and offers a ready-to-use solution for home baking.

The joint campaign by Makfa and Dr. Bakers in the Korzinka Go service demonstrates how a simple promotional mechanic can be strengthened by the right context.

The campaign’s effectiveness is further enhanced by its alignment with the Ramadan Hayit period — an important cultural and seasonal moment in Uzbekistan. During this time, demand for homemade food and baked goods increases, and purchasing decisions become more intentional and emotional. In this context, even a small added value is perceived as care, allowing the brand to become part of holiday preparation and the family table.