MOEMORE expands its product line: more daily meal solutions

Moemore, a brand represented in the Balton Trading Asia portfolio, continues to grow and strengthen its position as an accessible and healthy fish product for daily consumption. Today, we present an updated line of five SKUs designed for modern consumers who value quality, nutrition, and convenience.

A Broader and Brighter Line

Moemore has updated its design and expanded its assortment while keeping its core principle unchanged — tasty and nutritious products suitable for quick snacks and home cooking.The updated line includes:

• Salmon in tomato sauce — rich flavor and firm texture, ideal for pasta, salads, and hot dishes.

• Salmon in its own juice — a natural, clean-label option for healthy and light recipes.

• Sprats — uniform size, golden roasting, and expressive taste.

• Tuna in its own juice — high-protein and versatile for salads and light meals.

• Tuna in oil — soft texture and rich taste, perfect for cold dishes.

Each product undergoes rigorous selection based on BTA standards, including quality control, taste testing, and demand analysis in retail.

Why This Matters for Our Partners

The updated Moemore range strengthens the fish canning category and creates new opportunities for retailers:

• improves shelf appeal thanks to bright and modern packaging;

• meets diverse consumer needs — from healthy meals to festive recipes;

• increases basket value due to variety;

• ensures stable, all-season sales including the holiday peak.

Moemore is shaping a culture of convenient and nutritious meals in the mass market, and this expanded assortment makes the category even more flexible and competitive.

BTA Distribution Standards

All Moemore SKUs go through a complete cycle of quality and operational control:

• product inspection at delivery,

• correct storage and logistics support,

• merchandising and POS-materials for retail,

• sales analytics and volume planning.

We ensure that each product performs effectively on the shelf and the consumer receives guaranteed quality.

Moving Forward

The expansion of the Moemore line is part of BTA’s broader strategy to grow portfolio brands and provide accessible, nutritious solutions to consumers across the country.

We continue developing Moemore and are confident that the updated line will become a strong driver for category growth.