Impra becomes official partner of “MORE” water complex in Tashkent

In summer 2025, the Impra brand strengthened its presence in the Uzbek market by becoming the official partner of the popular “MORE” water complex in Tashkent.
This partnership is more than just an image-building move — it opens new touchpoints with audiences and enhances brand visibility at one of the city’s most visited summer locations.

A partnership that builds loyalty

Impra tea has long been known for its rich flavor and consistent quality. The collaboration with “MORE” offers a chance to showcase the brand in a vibrant, emotional setting — among vacationers, families, youth, and guests of the capital. This approach helps strengthen consumer loyalty and build closer brand relationships.

Balton: Distributor of Impra in Uzbekistan

Balton Trading Asia is the official distributor of Impra tea in Uzbekistan. As a reliable partner in the FMCG sector, Balton ensures that Impra is consistently available in key retail locations across the country. The partnership with “MORE” is a natural continuation of a strategy focused on building sales through brand awareness and trust.

A new season — new engagement formats

This summer marks the beginning of a new phase of B2C activation. Product stands with Impra tea, brand integrations into events, and customer engagement initiatives further strengthen the brand’s image as a modern, consumer-focused product. This gives partners confidence: the brand is constantly evolving and investing in promotion.

Impra and Balton Trading Asia continue to unlock new opportunities for tea in Uzbekistan — through the right platforms, quality distribution, and true market engagement.