R.O.C.S. — Modern Solutions for Daily Oral Care

R.O.C.S. is a brand recognized for its science-driven approach to product development. Its portfolio includes toothpastes, toothbrushes and specialized oral care products for both adults and children.

The brand’s products are developed in line with modern dental research and address a wide range of consumer needs, including enamel strengthening, sensitivity relief, effective whitening and comprehensive daily oral care.

Its broad product range makes it possible to select suitable solutions for every member of the family, helping R.O.C.S. stand out as a recognized brand in the Oral Care category.

Expanding Choice for Consumers in Uzbekistan

For Balton Trading Asia, the partnership with R.O.C.S. marks another important step in the development of its Non-Food business and the continued strengthening of its international brand portfolio.

With an extensive distribution network, long-standing relationships with major retail chains and an efficient logistics infrastructure, the company supports the successful market entry of in-demand global brands and helps make their products available to consumers across Uzbekistan.

The addition of R.O.C.S. to the Balton Trading Asia portfolio will make high-quality oral care products more accessible to consumers throughout the country.

Balton Trading Asia — A Trusted Partner for Global Brands

For more than 30 years, Balton Trading Asia has contributed to the development of Uzbekistan’s FMCG market by partnering with leading international manufacturers of food products and everyday consumer goods.

The company continues to expand its brand portfolio while offering partners comprehensive expertise in sales, marketing, logistics and distribution.

The new partnership with R.O.C.S. further reflects Balton Trading Asia’s commitment to bringing modern, high-quality and in-demand products to the Uzbek market.

Сообщение Balton Trading Asia Expands Its Non-Food Portfolio: R.O.C.S. Is Now in Uzbekistan появились сначала на Balton Trading Asia.

Today, the Uzbekistan national football team is experiencing one of the most important moments in its history. The team has achieved a historic breakthrough and reached a new international level, becoming a symbol of character, strength and belief in a great victory.

For the whole country, this moment has become a symbol of unity. Fans, families, children, young people and the older generation are all supporting our team with special excitement and feeling part of Uzbekistan’s great football journey.

White Wolf Bek — a symbol of strength and national character

In honor of this important event, Balton Trading Asia exclusively presents White Wolf Bek, a toy mascot and symbol of the Uzbekistan national team.

In Turkic culture, the white wolf is associated with strength, freedom, courage and inner resilience. These qualities reflect the spirit of Uzbek football today: moving forward, fighting until the end and believing in the result.

Bek is an image close to every fan. It carries the character of our team, the energy of the stadium, pride for the country and confidence in the future of Uzbek football.

A mascot that unites fans

The White Wolf Bek toy mascot was created for those who want to preserve the memory of a historic football moment and become part of a major national event.

Bek can become a bright symbol of support at home, in the car, in a store, in the office or next to the screen during a match. It reminds us that an entire country stands behind the national team — with faith, emotion and true fan energy.

For children, Bek is a kind and strong hero. For adults, it is a symbol of national pride. For retail outlets, it is a relevant seasonal product connected to one of the most important sports events for Uzbekistan.

Balton Trading Asia as part of a major football event

Balton Trading Asia is proud to be part of this historic moment and to present White Wolf Bek to a wide audience.

For the company, this is more than just a new product in the assortment. It is an opportunity to support the national team, share the emotion with fans and help people feel connected to an event that has already entered the history of Uzbek sports.

Balton Trading Asia continues to develop the distribution of products that meet market interests, current events and customer expectations. White Wolf Bek is exactly such a product: emotional, timely and meaningful for millions of fans.

Сообщение White Wolf Bek: the mascot of a historic football moment presented by Balton Trading Asia появились сначала на Balton Trading Asia.

For Balton Trading Asia, this award became a confirmation of its systematic work in developing partner brands, promoting quality products and building sustainable demand across FMCG categories.

MOEMORE assortment development in 2025

In 2025, MOEMORE expanded its product line with new SKUs, including sprats and a salmon range. This helped the brand strengthen its presence in the canned fish category and offer consumers more solutions for their everyday diet.

The assortment expansion became an important step in category development. Today, canned fish is increasingly perceived by consumers as a convenient everyday product: for salads, sandwiches, quick snacks, homemade meals and balanced nutrition.

MOEMORE and the development of the canned fish category

MOEMORE’s development is particularly important for the Uzbekistan market. Canned fish is gradually moving beyond the traditional image of a “backup product” and becoming part of the everyday grocery basket.

MOEMORE tuna, salmon and other products help consumers quickly prepare a nutritious meal at home, take a convenient snack with them or add more protein to their diet. This format is especially relevant for a modern audience that values simplicity, benefits and time saving.

Growth of MOEMORE brand awareness

One of the key achievements of 2025 was the growth of brand awareness. MOEMORE strengthened its position in the canned tuna category and demonstrated positive sales dynamics in key segments.

For the FMCG market, brand awareness is one of the key indicators of sustainable development. Consumers increasingly choose familiar products associated with quality, affordability and clear consumption occasions.

The Brand Awareness 2025 award confirms that MOEMORE is consistently strengthening its position in the Uzbekistan market and developing the canned fish category through assortment, quality and consumer trust.

MOEMORE is among the brands developing the culture of canned fish consumption in Uzbekistan

MOEMORE received the Brand Awards International 2026 award for expanding its canned fish assortment and strengthening its position in the canned tuna category.

In 2025, MOEMORE expanded its product line with new SKUs, sprats and salmon. This helped the brand strengthen its presence in the canned fish category.

MOEMORE also increased its awareness, achieved a Top of Mind position in the canned tuna category and showed sales growth in key segments.

The award became a confirmation that the brand is consistently strengthening its place in the market and building broader interest in the canned fish category in Uzbekistan.

Сообщение MOEMORE received the Brand Awareness 2025 award for developing the canned fish category in Uzbekistan появились сначала на Balton Trading Asia.

The core message of the presentation came through very clearly: Uzbekistan is currently in a phase of active growth, and for businesses today it is crucial to take the right position at the right time. Population growth, rising consumer demand, urbanization, and the expansion of the domestic market are creating a new environment in which logistics is becoming one of the key success factors. The presentation specifically highlighted that the country’s population has reached 38.24 million, annual growth remains at +1.8%, and GDP growth in 2025 reached 7.7%. All of this points to the market’s strong potential and long-term attractiveness.

At the same time, market growth is automatically raising the bar for infrastructure. The faster consumption develops, the greater the importance of managed logistics, a modern warehouse network, and precise regional coverage. The presentation also emphasized that Uzbekistan’s geography creates additional operational challenges: major demand zones are spread across Tashkent and the surrounding region, the Fergana Valley, and the southern and northern parts of the country. Such a structure requires a strong logistics architecture capable of operating systematically and reliably across the entire territory of the country.

Particular attention in the presentation was given to the infrastructure question. Today, the market already requires a larger volume of high-quality warehouse solutions and a more mature 3PL model. This is especially important for companies entering the market, scaling their sales, or seeking stronger control over their supply chain. The presentation showed that under these new conditions, the winners will be businesses that treat logistics as part of their commercial strategy from the very beginning, rather than as a support function.

One of the key blocks of the presentation focused on the choice of market-entry model. Different options were reviewed: working through a distributor, building one’s own infrastructure, and using a task-specific 3PL format. The latter approach was presented as the most flexible and practical solution for many companies looking to balance speed to market, operational control, and investment levels. This format makes it possible to combine first mile and last mile within one system and to build a local model that is better adapted to the specifics of the Uzbek market.

Against this backdrop, Balton Trading was presented as a company that already covers key 3PL scenarios for different business formats. The presentation showcased solutions for manufacturers, retail, marketplaces, QSR, and quick commerce. This breadth confirms that Balton Trading operates not only as a distributor, but also as a full-scale operational platform capable of supporting different growth models and different sales channels.

Participation in LOGFORUM gave Balton Trading another opportunity to underline its expertise in the issues that directly affect business resilience today: infrastructure, coverage, speed, scalability, and quality of execution. For the company, this was an important step in strengthening its professional positioning, and for the market, a clear signal that Uzbekistan already has a partner capable of supporting business growth on a systemic level.

Balton Trading continues to share practical expertise on key industry platforms and to reinforce its role as one of the strongest players in FMCG distribution and 3PL in Uzbekistan.

Сообщение Balton Trading at LOGFORUM: How to Catch the Growth Wave in Uzbekistan появились сначала на Balton Trading Asia.

A Broader and Brighter Line

Moemore has updated its design and expanded its assortment while keeping its core principle unchanged — tasty and nutritious products suitable for quick snacks and home cooking.The updated line includes:

• Salmon in tomato sauce — rich flavor and firm texture, ideal for pasta, salads, and hot dishes.

• Salmon in its own juice — a natural, clean-label option for healthy and light recipes.

• Sprats — uniform size, golden roasting, and expressive taste.

• Tuna in its own juice — high-protein and versatile for salads and light meals.

• Tuna in oil — soft texture and rich taste, perfect for cold dishes.

Each product undergoes rigorous selection based on BTA standards, including quality control, taste testing, and demand analysis in retail.

Why This Matters for Our Partners

The updated Moemore range strengthens the fish canning category and creates new opportunities for retailers:

• improves shelf appeal thanks to bright and modern packaging;

• meets diverse consumer needs — from healthy meals to festive recipes;

• increases basket value due to variety;

• ensures stable, all-season sales including the holiday peak.

Moemore is shaping a culture of convenient and nutritious meals in the mass market, and this expanded assortment makes the category even more flexible and competitive.

BTA Distribution Standards

All Moemore SKUs go through a complete cycle of quality and operational control:

• product inspection at delivery,

• correct storage and logistics support,

• merchandising and POS-materials for retail,

• sales analytics and volume planning.

We ensure that each product performs effectively on the shelf and the consumer receives guaranteed quality.

Moving Forward

The expansion of the Moemore line is part of BTA’s broader strategy to grow portfolio brands and provide accessible, nutritious solutions to consumers across the country.

We continue developing Moemore and are confident that the updated line will become a strong driver for category growth.

Сообщение MOEMORE expands its product line: more daily meal solutions появились сначала на Balton Trading Asia.

This launch marks an important milestone in the company’s mission to bring high-quality, natural, and innovative food products from around the world to consumers in Uzbekistan.

About the brand
Bob Snail is a globally recognized brand of healthy fruit snacks, available in more than 40 countries.
Its philosophy is simple — maximum benefit without compromise on taste.
All Bob Snail products are made from 100% natural fruits, with no added sugar, artificial colors, or preservatives.

The assortment includes fruit rolls, bars, and purees that are loved by both children and adults as a delicious and healthy alternative to traditional sweets.

A new category for the Uzbek market
With its debut in Uzbekistan, Bob Snail introduces a new standard in the healthy snacks segment:

• 100% natural ingredients

• No sugar, colorants, or preservatives

• A natural source of vitamins and energy

• Convenient on-the-go format for school, work, or travel

Towards a culture of healthy eating
The launch of Bob Snail reflects Balton Trading Asia’s continuous commitment to promoting mindful nutrition and expanding access to natural, high-quality products.

Now, bright and flavorful Bob Snail snacks are available in Korzinka stores across Uzbekistan — where taste and quality meet.

Сообщение Balton Trading Asia launches the Bob Snail brand in Uzbekistan появились сначала на Balton Trading Asia.

What is a Lavazza Coffee Point?

A coffee point is a compact area inside the store where you can grab a freshly brewed cup of coffee. The convenient to go format is perfect for city residents: you can combine your shopping with a small ritual of pleasure — a cup of espresso or cappuccino.

Why do people choose Lavazza?

• 120 years of expertise and tradition — a brand with history and heritage, known worldwide.

• The art of blending — mastering the balance of Arabica and Robusta beans from different regions for the perfect taste.

• 100% Italian origin — from the beans to the roasting technology.

• Strict quality control — Lavazza oversees every step of the coffee journey, from farm to cup.

• Sustainability and responsibility — the philosophy “Awakening a better world every morning”: care for people and the planet.

• Innovation — modern roasting and aroma-preserving methods, including eco-friendly technologies.

• Variety of tastes and formats — espresso, cappuccino, latte, and more for every preference.

• Perfect coffee anywhere — at home, in the office, in restaurants, or on the go at a coffee point.

Where can you find coffee points?

Lavazza is steadily expanding its network. Coffee points are already available at popular Korzinka locations: IT Park, Abay, Beruniy, Novza, Oybek, Ibn Sino, Park in Mall, and Sarakulka.

Coffee that brings people together

Lavazza makes Italian coffee culture accessible to everyone. Now, to experience the spirit of Italy, all you need is to step into the nearest Korzinka supermarket and grab a cup of Lavazza coffee.

Сообщение Lavazza Coffee Points: Italian Coffee Within Your Reach появились сначала на Balton Trading Asia.

Tastings as a distribution tool: why it works

In today’s competitive shelf space, it’s not just price that matters — it’s direct customer experience. Tastings allow shoppers to connect emotionally with the product and increase conversion right in-store. It’s part of our integrated approach to distribution, where logistics, marketing, and merchandising work together.

Olive oil in focus: Borges and ITLV inspire trust

Borges and ITLV are trusted worldwide, but for local consumers, quality assurance is key. Live tastings help showcase flavor, aroma, and texture — especially important in the olive oil and olives category, where premium quality is defined by taste, not just packaging.

Driving sales through Engagement

From our observations, locations that host tastings see a multiple increase in same-day sales, with continued interest in the weeks that follow. It’s proof that investing in consumer experience pays off. People buy what they try — and love.

Why it matters for distributors: contact and feedback

For us as a distributor, tastings are more than just sampling:
• A channel for gathering consumer feedback
• A way to communicate brand values through live interaction
• A tool to strengthen brand presence in-store

Each tasting builds brand trust and reinforces our partners’ market positions.

Balton Trading Asia: engaged distribution in Uzbekistan

We’re building distribution in Uzbekistan on the foundation of strong brands, quality products, and on-site consumer engagement. This is how we move from simply selling to shaping long-term consumer loyalty.

Сообщение Tasting That Drives Distribution: How Borges and ITLV Build Brand Awareness in Uzbekistan появились сначала на Balton Trading Asia.

On March 6, 2025, Balton Trading Asia — a leading distributor and 3PL operator in Uzbekistan — was officially certified under FSSC 22000 by Bureau Veritas, a global certification authority.

This means the company’s food safety management system meets the strict requirements of ISO 22000:2018, ISO/TS 22002-5:2019, and the additional criteria defined by the FSSC scheme.

The certification covers:

• storage and road transportation of ambient-stable food and animal feed;

• end-to-end control across the logistics chain — from warehouse to customer;

• process improvement aligned with international food safety standards.

Partners of BTA receive a clear guarantee: products are handled in full compliance with global regulations — with minimal risk, stable quality, and a high level of trust.

FSSC 22000 opens new opportunities for Balton Trading Asia: collaboration with major FMCG brands, greater client confidence, and transparency at every stage of the supply chain.

This certification confirms the company’s operational maturity and readiness for the demands of the global market.

For BTA’s partners — it’s a mark of reliability. For the company — a daily standard of safety, quality, and efficiency.

Сообщение Balton Trading Asia received International ISO-Based Food Safety Certification появились сначала на Balton Trading Asia.