Сообщение BTA Strengthens Its Regional Presence in Uzbekistan: Borges, ITLV and Lurpak Tastings in the Fergana Valley появились сначала на Balton Trading Asia.

For Balton Trading Asia, handling digitally labelled products is already part of everyday logistics. The company began working independently with digital labelling at the early stages of its introduction in the FMCG sector and today continues to integrate these processes into its own 3PL infrastructure.

What is digital labelling?

In Uzbekistan, digital labelling uses a unique two-dimensional Data Matrix code applied to each individual product unit. It enables a product to be identified and its movement to be traced throughout the supply chain — from production or import to sale to the end consumer.

For businesses, however, digital labelling goes far beyond applying a code to packaging. It affects receiving, inventory management, storage, order picking, dispatch and the exchange of information between participants across the supply chain. This makes digital labelling particularly important at the warehouse logistics level.

From pilot batches to systematic operations

Balton’s first publicly documented experience with digital labelling dates back to 2022. At that time, the company imported a pilot batch of Dole juices and independently organised the issuance and application of Data Matrix codes in Uzbekistan.

Since then, digital labelling has become part of the company’s warehouse operations. As part of its 3PL services, Balton provides product receiving and storage, sorting, order picking, labelling, cross-docking and delivery. The use of a WMS allows code-related operations to be integrated directly into the movement of goods within the warehouse.

Balton uses the AXELOT warehouse management system. According to ASL BELGISI, AXELOT solutions support Data Matrix code scanning, handling of unique product identifiers, recording codes during receiving and dispatch, processing returns and write-offs, as well as aggregation and disaggregation operations. Balton Trading Asia is among the companies in Uzbekistan using this system.

2026: Balton joins the vegetable oil digital labelling pilot

In 2026, Balton Trading Asia, together with CRPT TURON, the operator of the ASL BELGISI system, joined a pilot project for the digital labelling of vegetable oils.

The pilot covers a broad range of products, including sunflower, cottonseed, soybean, olive, palm, coconut and rapeseed oils, as well as other vegetable oils under HS codes 1507–1515. The testing phase will continue until 31 December 2026, while mandatory digital labelling for this product category is scheduled to begin on 1 July 2027.

Balton Trading Asia became a participant in the pilot project together with CRPT TURON, providing its infrastructure and real-life logistics processes to test operations involving this new product category.

For us, it is particularly important that the system is being tested not in theory, but within an active product supply chain. At Balton, digital labelling is being integrated into the process from receiving incoming goods and placing them in the warehouse through to preparing and dispatching them to customers. The company’s participation in the pilot and the process itself were also featured in a report by O‘zbekiston 24.

As Mansur Yuldashev, Supply Chain Director at Balton Trading Asia, noted, participation in the project enables the company to master new procedures in advance and prepare employees to work with digitally labelled products before the requirements become mandatory.

Why should businesses participate in a pilot in advance?

The purpose of the pilot phase is not limited to testing the application of a Data Matrix code itself.

This stage makes it possible to assess in advance whether the entire infrastructure — warehouse processes, software, equipment and teams — is ready. One of the official objectives of the project is to enable manufacturers and importers to identify technical and organisational issues before the mandatory launch and adapt their internal business processes accordingly.

For Balton, this is a natural continuation of its approach: rather than waiting for a new requirement to become mandatory, the company tests it in a real operational environment in advance.

More than a code on the package

Digital labelling increases transparency in product circulation, helps confirm the legal status of products and improves control over their movement throughout the supply chain.

For Balton, developing this area is a natural extension of the company’s approach to 3PL: not simply storing and delivering products, but ensuring that their movement across the Uzbek market is technology-driven and transparent.

From independently applying Data Matrix codes in 2022 to participating in the vegetable oil pilot project in 2026, Balton has been consistently building practical expertise in digital labelling and preparing its logistics infrastructure for the evolving requirements of the market.

Сообщение Digital Labelling as Part of Modern Logistics: The Experience of Balton Trading Asia появились сначала на Balton Trading Asia.

For example, when storage conditions are clearly defined for each product category, warehouse employees know exactly where and how products should be placed. This reduces the risk of product damage, improper storage alongside incompatible goods or a shortened remaining shelf life. As a result, the company experiences fewer losses and returns.

Traceability is equally important. Each batch is consistently monitored from the moment it arrives at the warehouse until it is dispatched to the customer. If an issue arises with a particular product, there is no need to inspect the entire assortment. The system makes it possible to quickly identify the relevant batch, trace its movement and take targeted action. This saves time and prevents unnecessary disruption to other operations.

Standardisation also speeds up order processing. When receiving, put-away, picking and dispatch are performed according to unified procedures, employees do not need to make individual decisions at every stage. This reduces repeated inspections, document corrections and order re-picking.

At Balton Trading, this approach is confirmed by certification under the international FSSC 22000 food safety scheme. It covers product storage and handling conditions, hygiene requirements, risk management and product traceability.

In practice, it improves logistics efficiency in several ways:

• clearly defined receiving procedures help identify damaged packaging or non-conforming batches at an early stage;
• shelf-life control ensures that products are dispatched in the correct order;
• hygiene requirements reduce the risk of product spoilage and write-offs;
• traceability makes it possible to quickly locate a particular batch when a deviation occurs;
• regular inspections help eliminate the root cause of an error rather than simply addressing its consequences.

Balton Trading’s warehouse complex has also achieved a BREEAM Very Good rating. This standard assesses a building’s energy efficiency, resource consumption, operational management and environmental impact. It also delivers practical logistics benefits: responsible energy use, well-designed lighting and efficient management of engineering systems help reduce operating costs and maintain stable warehouse conditions.

Another important tool is Nestlé’s annual grading assessment. It provides a regular evaluation of whether warehouse and logistics processes meet the requirements of an international manufacturer. The assessment covers product storage conditions, safety, documentation, traceability and compliance with operating procedures.

For example, an assessment may identify a stage where employees are spending unnecessary time, where there is a risk of error or where additional control is required. Once the process is improved, the company achieves measurable results: faster order picking, fewer non-conformities and more consistent order fulfilment.

International standards are therefore much more than certificates and annual audits. They are practical tools that help Balton Trading reduce losses, save resources, improve operational accuracy and ensure reliable deliveries. This strengthens the trust of business partners and helps preserve product quality throughout the journey from the manufacturer to the retail outlet

Сообщение How International Quality Standards Improve Logistics Efficiency появились сначала на Balton Trading Asia.

Wet food has a texture cats find appealing, helps add variety to their diet and comes in convenient single-serving pouches. When choosing food, it is important to consider not only the flavour but also the ingredients, age and individual needs of the cat.

Everybite — balanced nutrition for every day

Everybite is a complete wet food for adult cats. It contains vitamins, minerals, Omega-3 and Omega-6 fatty acids, as well as taurine — an essential amino acid for cats.

Key benefits include:

• a balanced ratio of proteins, fats and carbohydrates;
• essential vitamins, minerals and amino acids;
• no artificial flavourings or preservatives;
• appetising meat pieces in sauce or jelly.

Everybite is a suitable choice for owners looking for simple, balanced wet food for their cat’s everyday diet.

Smart Choice — a carefully developed formula for caring owners

Smart Choice combines a variety of flavours and textures with a complete and balanced nutritional formula. It is suitable for adult cats, including sterilised cats.

The formula contains:

• vitamins A, E and D3;
• taurine and L-carnitine;
• Omega-3 and Omega-6 fatty acids.

Smart Choice is a good option for owners who want to consider their cat’s nutritional needs while adding variety to its daily diet.

Good Guide — meat-based nutrition for sterilised cats

Good Guide is specially developed for adult sterilised cats. Fresh meat is the primary ingredient in the formula, while the meat content reaches up to 80% in each piece.

The food also contains amino acids, Omega-3 and Omega-6, vitamins, minerals, fibre and prebiotics.

Key benefits of Good Guide include:

• a formula developed for sterilised cats;
• a high proportion of meat ingredients;
• a complete source of protein;
• ingredients that support comfortable digestion;
• distinctive flavour combinations.

Good Guide is a suitable option for owners who prioritise the meat content of cat food and want nutrition tailored to the needs of a sterilised pet.

Which food should you choose?

Everybite offers balanced nutrition for every day. Smart Choice provides a carefully developed formula with vitamins, taurine, L-carnitine and fatty acids. Good Guide focuses on a high proportion of meat ingredients and the nutritional needs of sterilised cats.

When choosing food, consider your cat’s age, weight, activity level and individual needs. Follow the feeding guidelines on the packaging and always provide access to fresh drinking water.

Everybite, Smart Choice and Good Guide wet cat food is now part of the Balton portfolio. Look for these products in our partners’ stores and choose nutrition that meets your pet’s needs.

Сообщение New wet cat food: care in every serving появились сначала на Balton Trading Asia.

R.O.C.S. — Modern Solutions for Daily Oral Care

R.O.C.S. is a brand recognized for its science-driven approach to product development. Its portfolio includes toothpastes, toothbrushes and specialized oral care products for both adults and children.

The brand’s products are developed in line with modern dental research and address a wide range of consumer needs, including enamel strengthening, sensitivity relief, effective whitening and comprehensive daily oral care.

Its broad product range makes it possible to select suitable solutions for every member of the family, helping R.O.C.S. stand out as a recognized brand in the Oral Care category.

Expanding Choice for Consumers in Uzbekistan

For Balton Trading Asia, the partnership with R.O.C.S. marks another important step in the development of its Non-Food business and the continued strengthening of its international brand portfolio.

With an extensive distribution network, long-standing relationships with major retail chains and an efficient logistics infrastructure, the company supports the successful market entry of in-demand global brands and helps make their products available to consumers across Uzbekistan.

The addition of R.O.C.S. to the Balton Trading Asia portfolio will make high-quality oral care products more accessible to consumers throughout the country.

Balton Trading Asia — A Trusted Partner for Global Brands

For more than 30 years, Balton Trading Asia has contributed to the development of Uzbekistan’s FMCG market by partnering with leading international manufacturers of food products and everyday consumer goods.

The company continues to expand its brand portfolio while offering partners comprehensive expertise in sales, marketing, logistics and distribution.

The new partnership with R.O.C.S. further reflects Balton Trading Asia’s commitment to bringing modern, high-quality and in-demand products to the Uzbek market.

Сообщение Balton Trading Asia Expands Its Non-Food Portfolio: R.O.C.S. Is Now in Uzbekistan появились сначала на Balton Trading Asia.

This award is an important recognition of the company’s contribution to the development of modern business planning technologies and another confirmation that Balton Trading Asia continues to move forward in its digital transformation journey.

The First Company in Uzbekistan to Implement Anaplan

Balton Trading Asia became the first company in Uzbekistan to implement Anaplan into its business processes.

For a company with a large-scale distribution network, this is a particularly important step. Balton Trading Asia works with thousands of retail outlets, a wide product portfolio, warehouses, deliveries, logistics processes and teams across different regions. In such a complex system, it is important for all processes to be connected and work as one unified mechanism.

Anaplan helps bring together data on sales, finance, inventory, logistics and operations within a single platform. This allows the company to see the full picture faster, plan more accurately and make data-driven decisions.

Why Anaplan Is Important for Business

In modern business, the speed and accuracy of planning play a key role. This is especially important for a distribution company, where many factors must be considered every day: demand, stock levels, deliveries, product movement, sales plans and the work of regional teams.

Anaplan makes this process more transparent and manageable. The platform helps not only collect data, but also connect it, analyze different scenarios and respond more quickly to changes.

For Balton Trading Asia, this means more efficient business management, improved planning quality and faster decision-making in daily operations.

Balton Trading Asia’s Center of Excellence

At Anaplan Day 2026, the high level of Balton Trading Asia’s Center of Excellence was also highlighted.

The Center of Excellence is the team that develops the system within the company, adapts it to real business needs and implements custom solutions for different areas of the business.

Thanks to this team, Anaplan becomes not just a technological platform, but a full-scale business development tool for Balton Trading Asia. The team helps improve processes, increase data transparency and identify new opportunities for more effective planning.

Recognition of Teamwork

The award is the result of strong collaboration between different teams at Balton Trading Asia. The implementation and development of Anaplan requires not only technological solutions, but also a deep understanding of business processes, employee involvement and the company’s readiness to grow.

For Balton Trading Asia, this award is another confirmation of the chosen direction: the company continues to invest in modern tools, develop internal expertise and strengthen its technological foundation.

Balton Trading Asia as a Modern and Technology-Driven Company

The development of Anaplan at Balton Trading Asia shows that the company aims not only to scale its business, but also to make it more accurate, transparent and manageable.

Today, technology is becoming an important part of competitive advantage. It helps companies adapt faster to changes, manage resources more effectively and build sustainable growth.

The award for developing and promoting Anaplan in Central Asia is a recognition of Balton Trading Asia’s technology-driven approach and an important step in the company’s continued development as one of the leaders of modern distribution business in the region.

Сообщение Balton Trading Asia Receives Award for Developing and Promoting Anaplan in Central Asia появились сначала на Balton Trading Asia.

Today, the Uzbekistan national football team is experiencing one of the most important moments in its history. The team has achieved a historic breakthrough and reached a new international level, becoming a symbol of character, strength and belief in a great victory.

For the whole country, this moment has become a symbol of unity. Fans, families, children, young people and the older generation are all supporting our team with special excitement and feeling part of Uzbekistan’s great football journey.

White Wolf Bek — a symbol of strength and national character

In honor of this important event, Balton Trading Asia exclusively presents White Wolf Bek, a toy mascot and symbol of the Uzbekistan national team.

In Turkic culture, the white wolf is associated with strength, freedom, courage and inner resilience. These qualities reflect the spirit of Uzbek football today: moving forward, fighting until the end and believing in the result.

Bek is an image close to every fan. It carries the character of our team, the energy of the stadium, pride for the country and confidence in the future of Uzbek football.

A mascot that unites fans

The White Wolf Bek toy mascot was created for those who want to preserve the memory of a historic football moment and become part of a major national event.

Bek can become a bright symbol of support at home, in the car, in a store, in the office or next to the screen during a match. It reminds us that an entire country stands behind the national team — with faith, emotion and true fan energy.

For children, Bek is a kind and strong hero. For adults, it is a symbol of national pride. For retail outlets, it is a relevant seasonal product connected to one of the most important sports events for Uzbekistan.

Balton Trading Asia as part of a major football event

Balton Trading Asia is proud to be part of this historic moment and to present White Wolf Bek to a wide audience.

For the company, this is more than just a new product in the assortment. It is an opportunity to support the national team, share the emotion with fans and help people feel connected to an event that has already entered the history of Uzbek sports.

Balton Trading Asia continues to develop the distribution of products that meet market interests, current events and customer expectations. White Wolf Bek is exactly such a product: emotional, timely and meaningful for millions of fans.

Сообщение White Wolf Bek: the mascot of a historic football moment presented by Balton Trading Asia появились сначала на Balton Trading Asia.

For Balton Trading Asia, this award became a confirmation of its systematic work in developing partner brands, promoting quality products and strengthening the presence of international FMCG brands in the local market.

HARIBO and the development of the chewy sweets category

In 2025, HARIBO strengthened its position as one of the notable brands in the chewy sweets category in Uzbekistan. The brand continued to expand its market presence, increase awareness and build an emotional connection with consumers of different ages.

The chewy sweets category is developing through products that combine taste, quality, convenient formats and clear consumption occasions. HARIBO holds a special place in this category thanks to its recognizable style, wide product range and stable consumer trust.

HARIBO brand awareness

HARIBO is an international brand associated with joy, bright flavors and quality. Its products are familiar and accessible to a wide audience: children, teenagers, adults and families.

Strong brand awareness helps HARIBO maintain a solid position on the shelf and remain relevant across different purchase occasions: family consumption, gifts, small snacks and impulse choices.

Quality, safety and halal certification

For the Uzbekistan market, trust in a product is especially important. Consumers are paying increasing attention to ingredients, product origin, safety and supporting certifications. In the sweets category, this is particularly relevant because such products are often bought for children and the whole family.

HARIBO products have international certifications confirming the food safety management system, as well as halal certification for a number of products. This strengthens trust in the brand and brings it closer to the expectations of the local market.

For Uzbekistan, the availability of halal certificates is an important factor in consumer choice. It helps consumers feel confident about the product and supports HARIBO’s reputation as an international brand that takes into account the requirements of different markets.

Wide product range and consumer trust

One of the factors behind HARIBO’s growth is its wide product range. The variety of flavors, formats and packaging allows the brand to work with different consumption occasions and reach audiences of different ages.

For consumers, HARIBO is a familiar brand with clear quality and strong emotional value. For the Uzbekistan market, this combination is especially important: awareness, international reputation, confirmed quality and a wide assortment help build sustainable demand in the chewy sweets category.

The Brand Awareness 2025 award confirms HARIBO’s strong position in the Uzbekistan market. The brand continues to develop the category through awareness, quality, consumer trust and alignment with the expectations of the local market.

Сообщение HARIBO received the Brand Awareness 2025 award for developing the chewy sweets category in Uzbekistan появились сначала на Balton Trading Asia.

For Balton Trading Asia, this award became a confirmation of its systematic work in developing partner brands, promoting quality products and building sustainable demand across FMCG categories.

MOEMORE assortment development in 2025

In 2025, MOEMORE expanded its product line with new SKUs, including sprats and a salmon range. This helped the brand strengthen its presence in the canned fish category and offer consumers more solutions for their everyday diet.

The assortment expansion became an important step in category development. Today, canned fish is increasingly perceived by consumers as a convenient everyday product: for salads, sandwiches, quick snacks, homemade meals and balanced nutrition.

MOEMORE and the development of the canned fish category

MOEMORE’s development is particularly important for the Uzbekistan market. Canned fish is gradually moving beyond the traditional image of a “backup product” and becoming part of the everyday grocery basket.

MOEMORE tuna, salmon and other products help consumers quickly prepare a nutritious meal at home, take a convenient snack with them or add more protein to their diet. This format is especially relevant for a modern audience that values simplicity, benefits and time saving.

Growth of MOEMORE brand awareness

One of the key achievements of 2025 was the growth of brand awareness. MOEMORE strengthened its position in the canned tuna category and demonstrated positive sales dynamics in key segments.

For the FMCG market, brand awareness is one of the key indicators of sustainable development. Consumers increasingly choose familiar products associated with quality, affordability and clear consumption occasions.

The Brand Awareness 2025 award confirms that MOEMORE is consistently strengthening its position in the Uzbekistan market and developing the canned fish category through assortment, quality and consumer trust.

MOEMORE is among the brands developing the culture of canned fish consumption in Uzbekistan

MOEMORE received the Brand Awards International 2026 award for expanding its canned fish assortment and strengthening its position in the canned tuna category.

In 2025, MOEMORE expanded its product line with new SKUs, sprats and salmon. This helped the brand strengthen its presence in the canned fish category.

MOEMORE also increased its awareness, achieved a Top of Mind position in the canned tuna category and showed sales growth in key segments.

The award became a confirmation that the brand is consistently strengthening its place in the market and building broader interest in the canned fish category in Uzbekistan.

Сообщение MOEMORE received the Brand Awareness 2025 award for developing the canned fish category in Uzbekistan появились сначала на Balton Trading Asia.

NON-FOOD in Balton Trading’s portfolio

Balton Trading Asia has already built a strong non-food portfolio across personal care, hygiene and family care categories. The company’s portfolio includes oral care products, shaving systems, diapers and other daily essentials that support consumers in familiar everyday routines.

The addition of Synergetic strengthens this direction with a new focus: modern home care.

Synergetic is a brand of products for cleaning, laundry, dishwashing and home care. It responds to the needs of today’s consumers who look for efficiency, safety and a more conscious approach to everyday household choices. The brand is designed for people who want to keep their homes clean while choosing comfortable solutions for the whole family.

For Balton Trading Asia, Synergetic is a natural addition to its portfolio of daily essentials. While personal care focuses on the individual, home care focuses on the space where the family lives. This makes Synergetic a logical extension of Balton’s non-food direction and a valuable addition to the company’s offering for retail partners.

For retail, Synergetic creates new opportunities in the home care category — one of the most stable and demanded segments of everyday consumption. For consumers, it brings access to modern home care products that help make everyday life simpler, cleaner and more comfortable.

Balton Trading Asia continues to build a portfolio of brands that accompany consumers every day: at home, in the kitchen, in personal care, in family care and in creating a comfortable living environment.

Synergetic becomes part of this approach — a brand that brings more care, cleanliness and modern home solutions to the Balton portfolio.

Сообщение Synergetic joins the Balton Trading Asia portfolio: home care as a natural extension of family care появились сначала на Balton Trading Asia.